Writing Homepage Copy That Actually Converts (And What I Deleted)
Lessons from rewriting homepage copy for a solopreneur consulting site — what to include, what to delete, and how to think about every section.
#consulting
9 posts tagged with “consulting”
The Problem With Most LinkedIn Profiles: They're Written for Recruiters, Not Clients
Why consultants need a different LinkedIn strategy than job seekers — and how to write your profile to attract clients, not recruiters.
A $65/hr Contract Rejected Me. Here's What I'd Do Differently.
An honest postmortem on a rejected contract application — and what I'd change about my approach next time.
The Client Communication Habits That Separate Pros From Amateurs
How top freelancers communicate with clients — response time, proposals, status updates, bad news, and the consultation call.
I Built an AI Resume System That Doesn't Sound Like AI
How to build an AI-powered resume and cover letter system that produces human-sounding applications, trained on your own experience, using Claude instead of paid AI resume tools.
The Three-Phase Pricing Strategy I Learned From Studying Top Freelancers
A realistic freelance pricing strategy in three phases — from track record building to premium rates, based on what top earners actually do.
What I Learned Researching Dozens of Successful Freelancers Before Starting My Own Business
What researching dozens of successful freelancers taught me about pricing, proposals, and building a consulting business — and why the common advice is wrong.
How I Researched Fiverr Before Creating a Single Gig
How to research Fiverr before launching — studying top sellers, pricing tiers, gig structure, and what separates successful sellers from everyone else.
I Rewrote My LinkedIn Profile Using Copywriting Principles I Learned from Dozens of Courses
How to approach your LinkedIn profile like a sales page, not a resume — using copywriting principles for consultants and freelancers.